Getting Your Sphere to Accept You As Their Exclusive Agent by Sending a Zillow Pro Invite

For many consumers, their home search doesn't by calling an agent they Know, Like, or Trust.  It starts online.  Many times, they don't want their friends, family, or an agent to know they are searching.  It is a private and intimate experience and buyers/ sellers don't want to be rushed or pressured.

Things start in the 'curiosity' phase.   And that starts online.  Saving houses, casually browsing houses, etc.  And then eventually, they build up the courage to request a tour online.   Those tour requests then get routed to agent partners that the lead source is in a partnership with.

This is where Zillow Pro comes in and why it is so important (for your Sphere, current leads, and past leads).  Whenever you send a Zillow Pro invite to someone, and they accept it, you become that person's agent on Zillow (the ONLY agent they see).

You get insights into what they are looking at, properties they save, times of day they are most active in their search on the Zillow site, etc. And when they do finally submit the tour request, it goes straigh to you.

Here's how to do this:

Step 1:

Step 2:

Step 3:

Step 4:

Step 5:  Make sure to create a 'Call To Action' for the client to accept your invitation

Next, send a text or email to your client with the instructions on what to do and why they should do it.

After they confirm you are THEIR agent, here is what happens:

• You are the only agent they see on Zillow for 365 days
• Any inquiries they have get sent straight to you, instead of getting sent out to 'Zillow Land'
• You get to see all of their activity for 365 days
• Leads drops into FUB as a Sphere lead