What is Zillow Pro
What Zillow Pro is
- A suite of tools + membership for agents and teams
- Built to help you capture, nurture, and convert clients across the full lifecycle
- Combines multiple Zillow products into one system (CRM, branding, insights, etc.)
What it actually includes
Zillow Pro pulls together several key tools:
- Follow Up Boss (CRM) → manage leads + automate follow-up
- My Agent → lets you see what your clients are doing on Zillow (search behavior, re-engagement, etc.)
- Enhanced Agent Profile → premium branding on Zillow listings
- AI + data insights → track when past clients start searching again
- Lead visibility + tracking → see who’s active and when to engage
Why Zillow created it (what problem it solves)
Zillow saw agents losing deals because:
- Past clients start searching again without telling them
- Leads re-engage but agents don’t notice
- Agents don’t stay “top of mind” on Zillow
Zillow Pro fixes that by:
- Showing real-time client activity
- Keeping you visible during their search
- Helping you re-engage automatically