Brand Guide



Logo





Primary Vertical Logo



Logo Color Variations



Clearspace



Agent Logos & Icons

Click here for full guidelines

Team Logos & Icons

Click here for full guidelines (you must be team eligible)


Social Media Accounts

  • All social media accounts must include the brokerage name in either the title or the main description of the account.
  • If the social media account title includes text that is descriptive of the agent, then the brokerage name is not required in the title. Example, “Eric Bramlett, Austin REALTOR” or “Eric Bramlett, CNE, GRI” or “Eric Bramlett, Central Austin Expert”
  • If the social media account title includes text that could be interpreted as a separate entity, then the brokerage name must be included in the title. Example, “Bailey Moran Real Estate” is not approved, but “Bailey Moran Real Estate, Bramlett Residential” is approved.

Social Media Images

  • If you include your name on a social media image, you must include the brokerage name. The easy button is to simply include your approved agent logo.
  • You may post images without any name (devoid of your name and devoid of the brokerage name).

Miscellaneous

  • We encourage everyone is required to use an @exitunlimited.com email address for both brand consistency and to avoid tech complications.
  • In House Designers are our easy button. If you need something designed and you want to stay compliant, reach out to design@.
  • Out of House Designers are also great, but they won't know our guidelines. You will save a ton of time if you first ask support@ or design@ for our brand guidelines and Figma to provide to the OOH designers.
  • We LOVE watching our agents flex their own creative muscles. If you're unsure if you're compliant, please shoot us an email. After you're confident you have the hang of our guidelines, we don't need to give you approval on everything you create.

Typography

The full typography suite includes

Header: Halyard Display

Accent: Motterdam

Eyebrow & Body: Halyard Text



Colors


  • 5-Star Forest
    • RGB: 120, 132, 117
    • CMYK: 56, 36, 55, 10
    • HEX: #788475
    • Pantone:5625 C
  • Timeless Taupe
    • RGB: 166, 154, 142
    • CMYK: 36, 36, 43, 1
    • HEX: #A69A8E
    • Pantone: 7530 C
  • Service Teal
    • RGB: 195, 209, 207
    • CMYK: 24, 9, 16, 0
    • HEX: #C3D1CF
    • Pantone: 5527 C
  • Estate Blue
    • RGB:29, 38, 48
    • CMYK: 84, 71, 55, 63
    • HEX: 1D2630
    • Pantone: 433 C
  • Sand White
    • RGB: 246, 243, 235
    • CMYK: 2, 3, 7, 0
    • HEX: F6F3EB
    • Pantone:7527 C @40%

RGB & Hex Color codes are for digital application.

CMYK & Pantone codes are for print application.

Brand Shapes & Patterns



Brand Application

Key Graphics




Folder



Open House Flyer / Download



Templates

Status Templates / Download





Review Template / Download



Infographic / Download



Stats / Download