Zillow Sellers Program
n the below link, you will find resources to multiple slide decks for the Zillow Sellers Program:
https://drive.google.com/drive/u/0/folders/1U0hHhpNin-RvP5NkrpJWELWnnSviakYP
- Win the Listing With Zillow Showcase
- Seller Connections and the Seller Journey
- Overcoming Zillow Seller Objections (see scripts below OR access the Zillow Program scripts library here
- Outreach strategies
- Performance Expectations
Below are some quick digestible strategies on how to win with this program and ensure success.
Best Practices for Direct Lead Follow-up
3 times the first day
- Attempt contact up to 3 times within the first 24 hours using a combination text, call, and email.
5-7 times the first week
- Engage across all channels SMS, phone and email with personalized and useful info.
- Reach out at different times to find when is best
10 times the first month
- Continue outreach and send tailored market updates
- Offer in-person drop-off of a listing packet
Stay on top of your inbox by updating active connections at least 1x per week and nurture connections at least 1x per month.
Updating contact statuses
Performance expectations:
Scripts:
“I don’t plan to sell for another 6 months, so it’s too early for you to come by.”
Response: Viewing your home as early as possible will enable me to look at your home through the eyes of a buyer and provide suggestions on staging or areas that may need to be improved prior to listing your home. This will help prepare you for the market, plan more effectively, and avoid last minute
decisions when you are ready to sell. When is the best time for me to come take a look at your home?
“I’m not interested in selling right now but may be interested in the future. I’ll call you when I’m ready.”
Response: When you are ready to sell, I will be more than happy to assist you. In the meantime, I can
provide you with valuable market updates, insights, and quarterly reports to keep you informed about
the local real estate market. Whether it's understanding current market trends or providing advice on
home improvements that can increase your property's value, I'm here to provide support and be a
resource for you. Feel free to reach out when you're ready, and we can discuss your future plans in
more detail. I am also happy to schedule a virtual or in-person meeting to discuss more about your
home selling goals - even if selling is just an idea at this stage.
“I have a Realtor friend that I’m going to be working with, so I don’t want to waste your time.”
Response: This appointment will provide you with a second opinion on a competitive list price for your
home and will equip you to make a fully informed decision. In our appointment we will discuss the
services and marketing I can provide as well as comparable homes in your area. Is there a day or
time this week we can meet and discuss?
“I just wanted to know the value of my home. I want to sell it as a For Sale By Owner (FSBO).”
Response: I understand why you would consider that as an option, however, by selling your home as
the owner, you might be leaving some money on the table. If you’re open to it, I would love to meet
you at the property to give you a better evaluation than I can without seeing the property. No
decisions would have to be made, but that would give you a better idea of what I’m able to offer you.
Is there a day or time this week we can go over the details on pricing strategy?
“I want to sell as-is and to an investor.”
Response: The difference between me and an investor is that their job is to buy the house low and sell
high. My job is to help YOU sell the home for as much as you can. As a Zillow Preferred Agent partner,
with expertise in [MARKET NAME], I can consult you on the value of your home and what you could
receive on the open market. Is there a day or time this week I can come see the property to let you
know what it could be worth?]
“I don’t want to meet anyone, I just saw my value and I am not ready to make any decisions.”
Response: As a listing agent, my goal is to provide you with accurate and up-to-date information
about your home's value and the selling process. In order for me to be able to provide an accurate
assessment, it will be key for me to stop by and take a quick tour of the property. The value that you
received from Zillow was based off of public records. As a professional, who has local market
knowledge and expertise, I will account for updates and upgrades. When you're ready, I'll be happy to
come by at no-obligation to you.Is there a time there I can pop by to take a look? I will be in your area
at X time tomorrow afternoon if that works for you?
“What is the difference between selling to OpenDoor directly vs. through a Zillow Preferred Agent?”
Example: As a listing agent who is partnered with Zillow, I provide personalized service, tailored
marketing strategies, and expert negotiation skills specific to your property and goals. Selling directly
to Opendoor may offer a streamlined process, but it can limit your control over pricing, negotiations,
and marketing strategies. When we work together, you'll have my guidance throughout the entire
selling process, ensuring that your best interests are represented and maximizing your net proceeds.
If that sounds of interest to you, I would love to connect either virtually or in-person. When is the best
time this week or next for us to meet?
“I just clicked on a button on Zillow. I did not want to talk to anyone.”
Response: I am a local agent partnering with Zillow to help homeowners interested in selling
their home or wanting market information. As a listing agent in [MARKET NAME], I'm here to
provide you with personalized assistance and guide you through the process of selling your
home. Let's discuss your specific needs and I can provide you with a no-obligation
comprehensive analysis of your property and the current market conditions in the area.If
you change your mind on wanting to work with a local expert on selling, I am happy to set a
no-obligation in-person or virtual appointment.
“I only want to know what my house is worth, I am not interested in selling it.”
Response: Understanding your home's value is an important first step in the selling process.
As a listing agent with expertise in [MARKET NAME]'s real estate market, I can provide you
with a detailed Comparative Market Analysis (CMA) that takes into account factors such as
recent sales, market trends, and the unique features of your home. This will give you a more
accurate estimate of your home's worth. Additionally, I can offer insights and
recommendations for maximizing your home's value and marketing strategies when the
time comes for you to list it.
“How did you get my contact information?”
Response: You requested information on the pricing of your home by visiting your home on Zillow and
selecting a button to ‘unlock your offer’. After answering some questions about your home, you
expressed interest in selling with a local agent. From there, your contact information was shared with
me, a Zillow Preferred Agent Partner who specializes in listings in [MARKET NAME]. I am dedicated to
helping prepare your home for the market, in order to maximize the sale price of your home. The best
way for us to gauge an accurate estimate for your home value would be to arrange a viewing and
review your options – are you interested in learning more about the process?
“I only want to know how much you’re going to charge me to list my home.”
Response: I understand that fees are an important consideration when choosing a listing agent. As a
listing agent in [MARKET NAME], I offer a range of services tailored to meet your needs. Let's schedule
a time to discuss your goals and requirements in more detail, so I can provide you with a pricing
proposal that aligns with your objectives. Is there a day this week or next that works best for you?
“I saw a similar home that sold for X amount, I want to know if I would get something similar for my home.”
Response: It's great that you're keeping an eye on the local market and seeing what similar homes are
selling for. While those sales can provide a general idea of the market, it's important to conduct a
thorough analysis to determine your property's specific value. Factors such as the condition, location,
and unique features of your home can influence its worth. As an experienced listing agent in [MARKET
NAME], I can provide you with a comprehensive Comparative Market Analysis (CMA) that takes into
account all relevant factors and recent sales, allowing us to determine a fair and accurate listing
price for your home. When is the best time for me to come take a look and discuss what your home
could potentially sell for?
“I only want to get comparisons for tax purposes.”
Response: As a listing agent, I have access to comprehensive real estate data and can provide you
with a detailed report of comparable sales in your area for tax purposes. This can give you the
necessary information.
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