Zillow Pro

When a buyer accepts your My Agent invite, you show up as the only buyer’s agent on for‑sale listings they view in your service areas, and you unlock visibility into their Zillow browsing activity (saved/viewed homes, searches, etc.). That makes it much easier to see what they’re interested in and tailor your outreach.


Key benefits for your team and agents:

  • Once connected, you appear as the sole buyer’s agent on listings that client views within your service/advertising areas. This helps protect the relationship and keeps your brand in front of them as they shop.
  • Actionable Buyer Activity insights For active My Agent relationships,
    • you can see a client’s recent search history and the homes they view or save, plus get daily digest emails and push notifications.
    • That data makes it easier to send the right homes at the right time and prioritize who to call first.
  • Deeper integration with Follow Up Boss (for teams on Zillow Pro) With Zillow Pro + FUB, My Agent connections (including sphere invites)
    • sync into Follow Up Boss.
    • Their Zillow activity flows into your CRM and surfaces in Smart Lists, so agents start each day with a prioritized list of who to follow up with and why.

How the relationship works:

  • For Zillow‑sourced leads, a My Agent relationship is automatically created when you answer and connect with the buyer. You can also send an invitation in‑app to extend that relationship.
  • For Zillow Preferred connections, once that My Agent relationship is active, your exclusivity window is 180 days (6 months).
    • Each time you have qualifying two‑way communication within that window, Zillow automatically extends the My Agent relationship another 180 days, so you stay “their agent” on Zillow as long as you keep engaging.

Non Zillow Leads:

  • With Zillow Pro, you can send My Agent invites to your sphere/ non‑Zillow leads directly from Follow Up Boss, creating a more consistent experience for all your clients.
  • The connection is consumer‑controlled and non‑contractual — they can decline or end it at any time, and each buyer can only be connected to one agent at a time on Zillow.
  • If it’s a Zillow Preferred connection and they never click the invite but you took the live connection call, you still have an initial 30‑day My Agent window from that call;
    • after that, if the relationship expires and you don’t re‑engage, they can easily connect with someone else.
    • For sphere/non‑Zillow leads you invite from Zillow Pro, if they never accept the My Agent invite, there is no protected window — they can connect with another agent on Zillow at any time.

Zillow Pro My Agent User Guide (PDF)

https://delivery.digitallibrary.zillowgroup.com/public/ZillowProMyAgentUserGuide_pdf_Original.pdf

Thanks